Average Reviews:
(More customer reviews)As a bookseller, I am exposed to a near endless stream of books. On any given day, about 500 different titles pass through my hands. Let's face it: most book covers, especially business titles, are REALLY boring. When this title came through, it caught my attention.
As a merchant, I often wonder where all of the free shipping, free 2nd day delivery, and free next day delivery will end. So I was ready to read: Free Gift Inside!
Stephen Brown does a great job of illustrating that there is another way. I recommend this book to anyone that is involved with selling anything. (unless you are in healthcare - in which case you probably have already mastered disservice).
Overall, it's an fun read and makes you re-think whether being a suck-up to customers is the most profitable approach.
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Heretical" – Harvard Business Review
"The finest writer in our field today" – Journal of Marketing
"Amusing and brilliant" – Philip Kotler in HBR
Found it yet? Still looking, flicking, shaking? Wondering whether someone snaffled the free gift before you got here? Annoying, isn’t it? Unsettling almost. Irritating to the point of infuriation, when you come to think about it.
You know, just because a book’s called Free Gift Inside!! doesn’t mean that it contains one. Whatever gave you that idea? What are you expecting to find, in any event? In addition to the free gift, that is. Another book about customer centricity? Yawn. A hymn to corporate social responsibility? Ho-hum. Lots of flow charts, bullet points, no-nonsense chapter summaries, and you-must-do-this-right-now-or-else recommendations? B-o-r-i-n-g. If that’s what you want, then the copy-cat publications of the customer-led crew are right down the aisle. You’re welcome to them.
However, if you really want to know the secret of marketing success. If you’re sick and tired of management by boxes and arrows. If you’re happy to grapple with polysyllables, can live without one word sentences, and have had it up to here with excess exclamation points, then this is the book for you. Really!!!
Free Gift Inside!! won’t transform your company or make you rich. But then none of the others will either, despite their extravagant claims to the contrary. With Free Gift Inside!!, however, you’re absolutely, categorically, unconditionally guaranteed one thing for certain. An absolute, categorical, unconditional guarantee.
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